We start by gathering a thorough understanding of your business, your objectives, and the competitive landscape. We then work on keyword research and competitor analysis’ to establish the strongest strategy for your individual business. After the finalization of the research, we go ahead of the campaign implementation through the development of the keyword list, ad creation, and conversion tracking.

Once the campaign is launched, we continuously monitor and optimize the campaign based on performance through bid management, quality score optimization, conversion enhancement, search term/phrase optimization, website/landing page optimization.