When it comes to Salt Lake SEO, JLB is the number one agency for top results. We know how SEO works, and our world-renowned agency and staff members work daily to keep up with google and other major search engine algorithms. There are many key factors that go into SEO, and it is a lot of work. Allow us to create an SEO strategy for you that works!
“What is SEO?” is a question we hear often. SEO stands for Search Engine Optimization.
SEO is the ongoing practice of optimizing your site to increase the flow of traffic to your pages and ultimately lead to an increase in leads.
This is done organically, using a few different tactics.
To break this down a little farther, we’ll explain each of these bullet points in more detail. Each of them contributes to leading Salt Lake SEO and on a Nationwide level.
Keyword optimization means using certain words of phrases that are relevant to your business. It is important to know which keywords to use.
Keyword research can be done via many tools that will tell you waht people are searching for on the Internet.
Compelling content is created by using the keywords you choose to focus on in an organic, easy-to-read format. You want your site’s visitors to stay on your page longer, and you can achieve this by creating quality content.
Well-written content also helps to build your authority in your industry. The more you write, the more you become a go-to resource for people for answers to their search engine questions.
Having a user friendly site means that your virtual “house” – your website – is built well. It has all the things a good website needs. Easy to navigate, it should work quickly, and easily lead people to what they are looking for.
Internal and external linking is a part of Salt Lake SEO and all SEO. Internal linking is a way to have people navigate through your site. As an example, if you are writing about a certain product in a blog post, you should be sure to link directly to that product on your site for an easy user experience. External linking means finding relevant websites that will link back to your site. For example, if you are in the dental industry, you may look for websites that rank the top dentists in Salt Lake city and reach out to them to get listed on their site.
Internal and external linking is a part of Salt Lake SEO and all SEO. Internal linking is a way to have people navigate through your site. As an example, if you are writing about a certain product in a blog post, you should be sure to link directly to that product on your site for an easy user experience. External linking means finding relevant websites that will link back to your site. For example, if you are in the dental industry, you may look for websites that rank the top dentists in Salt Lake City and reach out to them to get listed on their site.
Unique and relevant page titles will be the first thing people see when they search a keyword and are directed to your page. This is what you see when you scroll through a google search. Compelling page titles and descriptions will prompt potentioal customers to click on your site, versus the others they see in the same search.
Finally, having well-labeled images makes you easy to find when people search images. As an example, say you own a clothing boutique in downtown Salt Lake City. Every time you post an image of something on your page, you want to make sure it is labeled with solid keywords. This way, if someone is searching for something like “best jeans in Salt Lake City”, your image will appear on the search engine.
SEO is essential for every business. Your website is your online store-front, and you want to make sure it stands out.
Just like you would want people to come to your brick and mortar store over your neighbor, you want people to come to your site over the competition.
At JLB, we can focus on Salt Lake SEO specifically, or can capture a nationwide audience. It depends on your products and services.
For example if you own a store, medical practice, law firm, or hair salon in Salt Lake, you would want to attract people on a local level so that they come to your business over the competitors.
This works by employing all of the aspects of SEO we discussed above. If you can serve people on a nationwide level, we can focus on that too, or any area you decide.
Part of the beauty of working with JLB means we will create a completely customized SEO strategy for you.
It is important to note that SEO is different than PPC. PPC stands for Pay-Per-Click advertising, which can be done on all search engines and most social media sites. SEO is entirely based on the quality of your website, and there are no advertising fees attached. Having strong SEO is the NUMBER ONE WAY to drive traffic to your site and convert those visitors into leads.