When website visitors come to your site looking for a product or service, they will often head directly to the search box in the header of your homepage. This site search feature acts like a salesperson would, letting shoppers know what you can offer to meet their needs. If this system work well, consumers can find what they need, and proceed to next steps. If it doesn’t, it’s like having a salesperson direct shoppers to the wrong aisles, tell them that you don’t carry goods, or recommend products that don’t match their goals. Bad results can lead to lost sales and revenue, and can potentially impact the loyalty of shoppers, as they can get frustrated by a poor search experience.
Keep in mind that according to InstantSearch+ statistics:
For those interested in seeing how their site search stacks up, our friends at InstantSearch+ are offering a free site search audit, to look at some high-level issues that your site may be facing. Examples of items that they will look at include:
To take advantage of this opportunity, please fill out the contact form on this page, and their team will reach out to provide you with your audit results.
As part of providing these results, InstantSearch+ will also be able to share more information about their systems, including:
To take advantage of this opportunity for a complimentary audit of your website’s search box and related features, simply fill out the contact form on this page, and we’ll have a member of the InstantSearch+ team reach out with your results and recommendations.
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