The Value of Search Engine Optimization To Your Business
Maintaining a successful business today requires a bit more than an in-depth understanding of the products or services you want to provide to your customers. Instead, it is now more important than every to recognize the value of SEO and utilizing the internet to promote businesses and entire brands. Understanding the value of search engine […]
How Pay Per Click Marketing Works
There’s a good chance that you’ve heard or read a little bit about online ads at some point. There’s a good chance that you don’t know exactly what that means. Online ads aren’t like television or radio ads. There’s a little more to it. Here’s a brief introduction to PPC, or pay per click, ads […]
5 Ways to Improve Your PPC Quality Score ASAP
Given our 10 years helping clients create outstanding PPC campaigns, we at Rand Marketing understand that one of the best things you can do for your pay per click campaign is to increase your quality score. When you do so, you reduce the cost of your PPC campaign and directly increase the ROI on it. […]
How To Create A PPC Money Machine
Imagine a machine that you fed a dollar into and it gave you two dollars back. Each and every time you put in a dollar…two bucks would spit right back out to you. Sounds great, right? Such a machine exists, though it doesn’t work nearly as simple as that. This machine is called PPC or […]
The Importance Of Search Engine Optimization For Your Business?
The Web is full of misinformation and outdated advice on search engine optimization, which can make it difficult for you to determine what works and what is just a pure waste of time. Should you be focusing on on-page SEO strategies? Off-page? Back links? If so, what kind? Is quantity or quality better? Unique content? […]
Candy Crushing It…Will The Candy Crush IPO Get Stuck On A Tough Level
Candy Crush IPO King Digital Entertainment Plc, the creator of the widely popular gaming app Candy Crush Saga, is due to finalize their numbers for their IPO today. Experts report that it looks like King will offer 22.2 million shares at between $21 and $24 per share. That’s a lot of red jelly beans! There […]
A Simple How to Guide for WordPress Website Design
WordPress is a simple and user-friendly platform for setting up a blog for any purpose. Whether you are planning a personal blog, one devoted to an interest or hobby or a commercial website, WordPress is an easy way to set it up. Let’s look at the steps involved for WordPress website design. Installing WordPress The […]
Link Building Strategies: What are the Dos and Don’ts of Guest Blogging
There have recently been a lot of speculations about guest blogging. Many online bloggers are wondering whether it’s worth it to include guest posts at all. According to some strategists, guest blogging is highly toxic for brands of all types. On the other hand, many bloggers and online marketing strategists believe that guest blog posting […]
The Top 10 Super Bowl Commercials Of All Time
For some, the Big Game is all about the football. For some, it’s all about the food and home parties. For advertisers, marketers and media companies…it’s all about the commercials. Why are the Super Bowl Commercials such a big deal? Eyeballs! Lots and lots of eyeballs. In marketing & advertising, although exposure isn’t everything…it’s definitely […]
